basefit.ch is the leading discount fitness provider in Switzerland. The company was founded in 2008 and had operated 33 fitness centers with around 70,000 active members when Verium exited the business in 2018.
During Verium's ownership, 27 additional centers within only three years were successfully opened, and significant increases in sales and earnings were achieved. The company had pursued a proactive growth strategy (both organic and through M&A) with a clear vision to become Switzerland`s discount fitness leader. Although prices are on a discount level, the infrastructure and in particular the fitness equipment offer first-class training conditions.
When entering the business Verium was convinced that basefit.ch is very well positioned to gain further market share and will benefit from the ongoing fitness lifestyle- and discount trend. In late 2018 basefit.ch was successfully sold to Fitness World, the leading Danish fitness club operator backed by FSN Capital.