basefit.ch acquires easyFit

Zurich, 22. July 2015

With the acquisition of EasyFit Zürich AG (“easyFit”) basefit.ch AG ("basefit.ch") strengthened its leading position in the discount fitness segment in the canton of Zurich. The easyFit club is centrally located in Zürich Seebach and fits ideally to the existing basefit.ch clubs. With the acquisition, basefit.ch operates now 15 fitness clubs in the German-speaking part of Switzerland, whereof 11 clubs are located in the greater area of Zurich. With approximately 35,000 members, basefit.ch is the second largest fitness provider in Switzerland after Migros. For basefit.ch, it’s already the second add-on acquisition since a group of Verium investors have acquired an equity stake in the company in May 2015.

basefit.ch aims to expand its market presence in Switzerland within the next four years to approximately 30 fitness clubs in the German-speaking part of Switzerland. The growth plan shall be executed by opening of new clubs and carefullyselected acquisitions.


Contact:

  • Verium AG

    Marc Erni, Member of the Board of basefit.ch, Head of Private Equity, +41 44 269 60 90

  • basefit.ch AG

    Stefan Lüben, Chairman of the Board of basefit.ch
    Susanne Wendt, Chairman of the Board and CEO of basefit.ch


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