basefit.ch acquiring FITmade to strengthen its position as Switzerland’s leading discount fitness chain

Zurich, 8. July 2015

As part of the company's expansion strategy, basefit.ch AG ("basefit.ch") is taking over its direct competitor C FITmade AG ("FITmade") to become the second largest fitness chain in the German-speaking part of Switzerland with approximately 35,000 members. With the acquisition of the four FITmade clubs in Bern, Basel, Biel and Zurich basefit.ch is now represented at fourteen locations in Switzerland with state-of-the-art equipment (including Technogym) and an average club size of 1,700 square meters.


With the takeover of FITmade basefit.ch continues to pursue its growth strategy, making specific acquisitions throughout the German-speaking part of Switzerland and opening up new studios. During the expansion phase basefit.ch is being supported by the Zurich-based multi-family office Verium AG, which has acquired an interest in basefit.ch in May 2015.


Stefan Lüben, Founder and Chairman of the Board of basefit.ch: "We are delighted to be able to offer enhanced services to our customers with the new FITmade clubs. FITmade and basefit.ch are an ideal match. Like baseift.ch FITmade has excellent locations with superior facilities and is an ideal platform to move forward with basefit.ch’s regional expansion plans. Our ultimate goal for the next four years is the expansion to 30 studios in the German-speaking part of Switzerland. To reach this ambitious goal we have Verium as an ideal partner to support our growth strategy."


Contact:

  • Verium AG

    Marc Erni, Member of the Board of basefit.ch, Head of Private Equity, +41 44 269 60 90

  • basefit.ch AG

    Stefan Lüben, Chairman of the Board of basefit.ch, +41 43 810 18 74
    Susanne Wendt, Chairman of the Board and CEO of basefit.ch +41 43 810 18 74


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