acquiring FITmade to strengthen its position as Switzerland’s leading discount fitness chain

Zurich, 8. July 2015

As part of the company's expansion strategy, AG ("") is taking over its direct competitor C FITmade AG ("FITmade") to become the second largest fitness chain in the German-speaking part of Switzerland with approximately 35,000 members. With the acquisition of the four FITmade clubs in Bern, Basel, Biel and Zurich is now represented at fourteen locations in Switzerland with state-of-the-art equipment (including Technogym) and an average club size of 1,700 square meters.

With the takeover of FITmade continues to pursue its growth strategy, making specific acquisitions throughout the German-speaking part of Switzerland and opening up new studios. During the expansion phase is being supported by the Zurich-based multi-family office Verium AG, which has acquired an interest in in May 2015.

Stefan Lüben, Founder and Chairman of the Board of "We are delighted to be able to offer enhanced services to our customers with the new FITmade clubs. FITmade and are an ideal match. Like FITmade has excellent locations with superior facilities and is an ideal platform to move forward with’s regional expansion plans. Our ultimate goal for the next four years is the expansion to 30 studios in the German-speaking part of Switzerland. To reach this ambitious goal we have Verium as an ideal partner to support our growth strategy."


  • Verium AG

    Marc Erni, Member of the Board of, Head of Private Equity, +41 44 269 60 90

  • AG

    Stefan Lüben, Chairman of the Board of, +41 43 810 18 74
    Susanne Wendt, Chairman of the Board and CEO of +41 43 810 18 74

Weitere Informationen: